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BUSINESS OFFER
Marketing Consulting Proposal
Prepared for:
[Client.First Name]
Prepared by:
[Sender.First Name]
Executive Summary
Based on our conversation with from , we understand that is experiencing difficulty with online traffic conversions.
Client’s Problem:
While ’s social media channels are seeing traction and their content pages are optimized for SEO and ranking well for select keywords, they aren’t attracting the right audience. A preliminary investigation by our marketing team into the analytics data that has provided revealed a disconnect between online and physical market segments. While does well with this target marketing in its retail store, this prospective customer does not convert online.
Our Solution:
To remedy this, proposes the following solutions to meet the client’s needs:
- Conduct an extensive review of ’s social media and analytics profiles. Compare this information against ’s retail segmentation to know market gaps.
- Review ’s existing content marketing plan and SEO strategy. Tailor or revise existing strategy to better align with client’s needs.
- Compile existing data to create a marketing plan designed to resonate with ’s ideal client base. Leverage social media and digital marketing techniques to influence brand recognition and engagement within overlooked brand demographics.
WHY US?
Our company is a little different from other management consulting and marketing consulting firms out there because we implement a mix of old-school and highly technical strategies throughout every consulting project to achieve results.
While our digital marketing teams use modern tools to help our clients rank well in search engines and engage with followers on social media, we also employ marketing teams that specialize in traditional direct-to-consumer (D2C) marketing, like print, television, and radio ads.
We guarantee results for clients who work with us because our marketing specialists work together across all mediums to help your brand gain traction.
Scope of Work
Based on ’s conversations with , we recommend the following scope of work as outlined in our executive summary.
Please review the deliverables table below, as well as the projected timelines, and let know if you have additional questions.
Sales revenue (USD)
Products services | 2020 | 2021 | 2022 |
Retainer Consulting | $200,000 | $300,000 | $400,000 |
Project Consulting | $300,000 | $400,000 | $600,000 |
Market Research | $54,000 | $43,000 | $27,000 |
Project Completion | $10,000 | $7,000 | $20,000 |
Our package options
Channel Plan $750 A bespoke plan for a specific digital channel such as; SEO, Content, PPC, Social or Email. Ready-to-action plan | Strategy $2100 A full digital marketing strategy bespoke to your business covering all the digital channels. Audit Ready-to-action strategy | Strategy & Setup $4500 A full digital marketing strategy bespoke to your business and an implementation plan with your team. Audit & Strategy Implementation plan Review and updates |
We'd love to help you grow your business and increase sales through our award-winning web design, digital marketing and brand design services. Take a closer look at what we do to find out more.
100+ ClientsWe’ve worked with over 100 clients on their marketing strategies, campaigns and growth plans. | 2015 Founding YearI entered the world of digital marketing after graduating university in 2010. | 15 CertificationsI have expertise across all the key channels included in digital marketing and overall strategy planning. |
OUR TEAM
Megan Clark
Data analyst
Think of this person as part of the core of your marketing strategy. They’re tasked with data gathering and analysis, and they provide insights on current marketing strategy performance, vital for the modern marketing team.
Peter Brun
SEO Strategist
Your SEO strategist does more than SEO analysis. They also develop inbound and digital marketing strategies as they relate to SEO. The person in this role works closely with the data analyst, content marketer, and PR.
John Jackson
PR
Your PR person will handle brand management, as well as the management of the public perception of your brand. This role works closely with all marketing team members to establish consistency in the brand image across all platforms.
Terms & Conditions
This marketing proposal is formally issued on behalf of with the following terms and conditions in mind.
Should decide to move forward with this agreement, understands and agrees to the following:
1. Independent Contractor
Company is an independent contractor. Both parties agree that is an independent contractor and is not an employee of . As such, is excluded from the benefits, obligations, liabilities, and duties which are defined by the legalities of employment.
2. Fees
In consideration of the consulting services provided by ____ , agrees to pay any and all specific fees upon completion of project milestones and upon project completion. If consulting services are commissioned on retainer, it agrees to pay all projected fees on the dates specified within the Scope of Work documentation or any superseding payment contract.
3. Expenses
Company shall not incur additional expenses on it’s behalf unless authorized in writing by ______ or specified elsewhere within the contracting agreement.
4. Term and Termination
Upon signing this proposal, agrees to bring on board as a consultant for the periods specified within this marketing proposal.
While the duration of service may be extended if both parties agree, it will plan to terminate service with ______ upon completion of the final deliverable unless otherwise specified.
Signoff & Acceptance
IN WITNESS WHEREOF, each of the parties has reviewed this marketing proposal and agree to the work, terms, and conditions listed herein.
Upon signing, each party will have 48 hours to reconsider and nullify this agreement before payment is transferred and work begins in accordance with the above-listed dates.
Sender Company Bob Bruni Bob Bruni | Client Company Stefan-nc Stefan Mortis |